Adidas has been making a strong push into the metaverse, recently setting Twitter ablaze by teasing a partnership with Coinbase, purchasing valuable plots of land in Sandbox, and releasing POAPs to supporters.
Adidas’s competitors are making similar moves towards the digital world – and the Nike vs. Adidas clash of the giants has now evolved into the metaverse.
Just last month, Nike filed four requests to trademark “virtual goods” with the US. Patent and Trademark Office, and followed that effort up with a Roblox partnership to create “Nikeland.”
We can’t wait to see all of the innovation coming from the sportswear giants. What are your thoughts?